Our grounded analysis understood four chief categories of meme quiddities you to united circumstances towards exact same family relations: Object, specific character, simple character, step, and you may keywords. Pursuing the difference between tangible artwork quiddities and abstract textual of those (Lewis, 2012 ; Spitzberg, 2014 ), we developed a dimension for quiddity concreteness. The initial a couple categories-things (such as Mentos inside the “Diet plan Mentos”) and you will specific characters (eg Bert within the “Bert try Evil”)-is actually highly apparent and you may real. Generic emails (for instance the individuals kitties inside the “LOLcats”) and you can measures (for instance the moving movements in “The latest Evolution away from Moving”) will always be apparent, but their expression could go from one particularly to another. In the long run, rather than apparent objects, phrases are the least real or perhaps the really abstract of the many groups. After that section, we counted the latest part of circumstances when you look at the for every family members you to definitely contained enjoys from each of the groups. For each meme eg inside a family was required to have at least one type of quiddity. New quiddity concreteness peak https://datingranking.net/bristlr-review/ try gotten for every single meme nearest and dearest built to the weighted scores of the five-quiddity groups: target and you will particular reputation (1), simple reputation and you may steps (0), and you may statement (?1).

Quiddity models

In the RQ1 we requested which are the prevalent brand of quiddities one join meme household together with her. All of our analysis showed that step is the most frequently used quiddity regarding the sample (42.2% from meme era), followed closely by words (38.5%). Specific profile (29%) and you may object (23%) were less common, with generic profile (fifteen.7%) at the rear of trailing. It is very important remember that our findings show that the brand new head quiddity was mainly distinct from brand new simple services lookin into the the codebook for most meme families. Actually, for the 90% of meme family members, the quiddity was specific and therefore wasn’t within the general characteristics. Such as for example, about “Celebrity Conflicts Son” family members, the fresh work out of attacking that have laserlight swords are an incredibly certain quiddity, for example couldn’t become caught by the general options that come with brand new codebook.

Inside RQ2 we asked which templates, models, and you will involvement structures try commonplace (and you can limited) in contemporary websites memes. We learned that common culture (26.5%), restaurants (19.1%) and you may the media (16.3%) were the most used information; nationality (dos.6%), latest incidents (step three.2%), and functions and employment (3.3%) were the least well-known information. When it comes to intercourse, male participants (59.4%) was in fact portrayed two times as often because the women people (twenty seven.3%). Toddlers and you may young adults (38.7%) featured really, if you are elderly members had been minimum of illustrated (5.6%) when it comes to generation. Caucasian people (forty-two.5%) had been more depicted cultural class, if you find yourself Hispanic or Latino members at least (0.2%). Eventually, with regards to setting, most days was in fact photos (56%) otherwise videos (42.6%) in lieu of natural textual memes (1%). In general, such conclusions validate a few of the findings produced in this new qualitative knowledge described a lot more than, in which the memetic industries is actually called dominated by the more youthful, white men. In terms of layouts, media-founded playfulness seemingly have started a great deal more extreme than involvement with politics. Thus centered on detailed analytics no less than, politics is quite marginal throughout the memetic sphere. Yet ,, while the unfolded less than, circle investigation will inform all of us a very complex story.

The new cohesiveness off common functions inside meme parents

Just like the detail by detail above, among tries of the studies would be to see the latest the quantity from cohesiveness out of meme group regarding their universal attributes (RQ3). Profile dos reveals brand new system out-of memes sharing equivalent stuff attributes. To help make the newest artwork study sharper, we let you know here merely four meme families one show a couple of or a whole lot more services. How big brand new node signifies their system education, put differently, how many other meme hours it offers content properties having. Such as, the original meme from “Hop out Britney Alone” is the premier node, discussing no less than a few articles functions with 56 (out of 83) other meme times. “Graffiti” and you can “Birmingham” try both cases of new “Pepper Sprinkle Policeman” meme members of the family. These are the smallest nodes on system, revealing a few content qualities with a couple other meme circumstances. The newest thickness of your wrap is short for exactly how many common characteristics. Such as, the brand new connections anywhere between instances of the “Get off Britney Alone” are particularly heavy, for example he’s very similar to both in terms from posts. The initial meme and its own occasions express around nine (of 16) posts qualities along.